Every year, a new color is chosen that portrays the mood of our society – you will be seeing more and more of that color on products being sold around you during the current year. The ‘Color of the Year’ is so important that it helps set the fashion trends for that year.
The Color For 2015
Last year’s color was Marsala, a deep wine red shade that was robust and earthy – meant to naturally enrich our minds, bodies and souls. And it was seen in the fashion shows, in leading stores and it became the major color forecast for 2015.
And This Year’s Color Is…
Color has no language – it speaks of only a feeling or sensation that you can associate with it. The color of 2016 is based on softer shades in comparison to last year’s robust red. It is a combination of two colors – a warm and rosy shade blended with a cool and tranquil blue. Combined together, the two colors Rose Quartz and Serenity show a balance between warm and cool. They are meant to reflect wellness and peace.
Why Rose Quartz and Serenity?
Today’s consumers and buyers are driven by work, performance and achievements in their daily lives. While achieving one’s own limits and surpassing them is a show of character, all these factors are also heavily responsible for a lot of the modern day stresses that people face. To help counter that, the combination of the two welcoming colors – Rose Quartz and Serenity – is meant to bring in a sense of reassurance and security. The colors are intentionally chosen – their objective is to act as a psychological antidote to modern day stresses and the combo perceived as a mark of order and peace.
Why Does This Work Well For Us?
On the one hand, Rose Quartz is a very gentle color that conveys compassion and a sense of composure. On the other hand, Serenity is a weightless and airy color tone – much like the expanse of the blue skies above us – bringing us a feeling of respite and relaxation even in turbulent times. Why this combination works well is not only because it’s pleasing to the eye, but because it signifies a deeper purpose in our lives – and wearing the shade of the year is actually quite interesting if you appreciate the significance.
So How Does That Affect Us?
We will see these calm and relaxing colors on a lot of products that we are going to buy this season – clothes, make-up, footwear, accessories, cutlery, stationery and many more. But the greatest significance of the colors is the clothes and fashion industries – a lot of the line-ups that we witness this season will be based on and around these. While the fashion shows are bound to showcase many styles to go with these colors and shades, even many industry leading creative market spaces will feature collections based around these.
Will These Colors Really Solve Our Daily Anxieties?
Well, if you feel good wearing it, you might just take a liking to it – the idea of portraying such a symbolic color selection has its roots in the inherent effect of pleasing colors on our minds and wellness.
On the other hand, the color selection tries to represent a much greater concept – that it is a color snapshot of what we see taking place in our culture today. In either case, you must wear what suits you best. To sum it up in Coco Chanel’s words, “The best color in the whole world is the one that looks good on you.”
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